Benefits of having an App only Deal
The App-only Deal is a default promotion that allows you to offer discounted rates for bookings made exclusively through the Hostelworld App.
Almost 50% of Hostelworld bookings are made on a mobile device. Analysis has shown that customers booking through the App are more engaged, loyal, and have a higher booking value. Hostelworld App customers don’t tend to shop around or choose hostels because they’re the cheaper option in a sea of accommodation types. They choose hostels because they want to stay in hostels. These guests add to the hostel's atmosphere, add to your rating score, and, most importantly, spend on ancillary services adding to your bottom line. This promotion is available exclusively to them.
Similar to other Hostelworld promotions, there are several parameters you can edit before you enable the App-only Deal. If enabled, the promotion will display strikethrough pricing on the App, offering potential bookers a much stronger call to action. When a customer places a search through the Hostelworld App that meets the criteria enabled by the parameters, Hostelworld will return a discounted price.
It is important to note that the App-only Deal will apply to all rates, even those with discounts already applied through other promotions, including the App & Mobile-web Promotion. If you have two or more active promotions simultaneously, the customer will receive the highest discount, and the App-only discount will be applied on top of that.
Example:
How can I enable the App-only Deal?
To enable the App-only Deal, go to the Promotions tab from the Rates & Availability section.
The promotion will show up as inactive by default. Click on the box called App-only Deal and proceed to set the desired parameters before activating the promotion.
What conditions can you set for this promotion?
Discount
You can set any value for the discount between 0-100% by using the minus and plus icon. Once the discount has been applied, hit the Update button at the bottom.
For bookings made day(s) before check-in
This figure dictates how far in advance of a check-in date the promotion will apply. The default is 0, which means the promotion will be displayed for all future dates including today. If this parameter is set to 1, the promotion will only be available for bookings made 1 day or more before check-in.
For the minimum night stay of
The default setting for the App-only Deal is 1 night – this can be changed to any value between 1-30. Important! These values will override any room rate level settings set through the Rates and Availability Calendar.
For bookings between the dates
This is when the promotion will be available on the app/website. The promotion will always be on by default, but you can add start and end dates if you wish.
Disable Promotional Rates for the following days
This will allow you to select specific dates, or days of the week (or both) when this promotion will not apply. By default, no dates are selected.
Apply to the rooms
With this input, you can apply the promotion to specific rooms. The default setting is for all rooms to be automatically selected. The checkbox will indicate which rooms have been selected.
Discount from the rates
Here you can decide which rates the promotion will apply to. By default, all rates are selected. Please ensure that the rate chosen is live in the calendar, for the discount to appear online.
FAQ:
What happens if your property is connected to a Channel Manager?
No problem!
You can still enable the App-only Deal as the discount is manually set and the rate adjustment is carried out in the Hostelworld back-end automatically.
How can you identify if a booking came in with the App-only promotional rate?
Bookings made with this promotional rate will include a Promo tag.
