What is the Mobile Promotion?
The Mobile Promotion is a default promotion that allows you to offer discounted rates for bookings made through the Hostelworld Mobile web page and the Hostelworld App. Over 50% of Hostelworld bookings are made via Mobile.
There are several parameters you can edit before enabling the Mobile Promotion. If enabled, the promotion will display strikethrough pricing on the Hostelworld App and the mobile page, offering a much stronger call to action to potential bookers.
When a customer places a search through their mobile phone that meets the criteria assigned by the various parameters, Hostelworld will return a discounted price. If you have two or more promotions set up and active simultaneously, the customer will receive the highest discount, and the Mobile Promotion discount will apply on top of that.
If a Mobile Promotion and an App-only Deal are both activated simultaneously, it is important to note that the Mobile Promotion discount is applied first, and on top of the highest discount generated by the other promotions that might be active, such as Last Minute, a Custom Promotion, etc. The App Only discount is applied to all rates, even those with discounts already applied through other promotions.
Example:
How can I enable the Mobile Promotion?
To enable the Mobile Promotion, go to the Promotions tab from the Rates & Availability section.
The promotion will show up as inactive by default. Click on the box called Mobile Promotion, and proceed to set the desired parameters before activating the promotion.
What conditions can you set for this promotion?
Discount
You can set any value for the discount between 0-100% by using the minus and plus icon. Once the discount has been applied, hit the Update button at the bottom.
For bookings made day(s) or less before check-in
This is the key input for this promotion. This figure dictates how far before a check-in date the promotion will apply. If this parameter is set to 1, the promotion will only be available for bookings made 1 day or less before check-in.
For the minimum night stay of
The default setting for the Mobile Promotion promotion is 1 night – this can be changed to any value between 1-30. Important! These values will override any room rate level settings set through the Rates and Availability Calendar.
For bookings between the dates
This is when the promotion will be available on the app/website. By default, the promotion will always be on, but you can add start and end dates if you wish.
Disable Promotional Rates for the following days
This will allow you to select specific dates, or days of the week (or both) when this promotion will not apply. By default, no dates are selected.
Apply to the rooms
With this input, you can apply the promotion to specific rooms. The default setting is for all rooms to be automatically selected. The checkbox will indicate which rooms have been selected.
Discount from the rates
Here you can decide which rates the promotion will apply to. By default, all rates are selected. Please ensure that the rate chosen is live in the calendar, for the discount to appear online.
FAQ:
What happens if your property is connected to a Channel Manager?
No problem!
You can still enable the Mobile Promotion as the discount is manually set and the rate adjustment is carried out in the Hostelworld back-end automatically.
How can you identify if a booking came in with a Mobile promotion discounted rate?
Bookings made with this promotional rate will include a Promo tag.
