Promotions
      Back to home
      1. Help Center
      2. Promotional Tools and Services
      3. Promotions

      Hostelworld Promotion Menu

      The Promotion Menu on Hostelworld allows properties to target specific customer segments.


      Here is a list of all current Promotions you can apply to your property while using Hostelworld:

      1. All Platforms: Selecting this option ensures that your promotion will be available to all Hostelworld customers, regardless of the platform they use. This includes desktop web, mobile web, and mobile apps.



      2. App Only Deal: If you want your promotion to be exclusive to users of the Hostelworld mobile apps (iOS and Android), choose this option. The discount will be available to both Hostelworld and app customers.


      3. Mobile Promotion (App and Mobile Web): By selecting this option, your promotion will appear on mobile devices (iOS and Android) through both the Hostelworld app and mobile web page. This ensures that all mobile customers can see the discount when the promotion is activated.


      4. Desktop Web: If you prefer to target customers specifically booking via the desktop web, choose this option. The discount will only be available to customers using a computer browser.

      5. Length of Stay (LOS Promo) - This promotion will allow you to provide discounts depending on a min night that you decide. When this promotion is activated with default conditions, customers that search for 3 nights or more minimum stay will see all standard rates discounted by 5%

      6. Last Minute Promotion - The Last Minute promotion is a default promotion that allows you to offer discounted rates for bookings made only within a number of selected days before arrival.

      Before you get started with utilizing multiple promotions on Hostelworld, it is essential to have a clear understanding of how promotions are calculated. This knowledge will empower you to make informed decisions and maximize the benefits of using multiple promotions. Here are some key advantages that properties can enjoy by leveraging multiple promotions on Hostelworld:

      1. Increased Visibility: By creating multiple promotions, a property can increase its visibility on the Hostelworld platform. Each promotion can target different customer segments or offer unique discounts, capturing the attention of a wider audience. This enhanced visibility can lead to more exposure and ultimately attract more potential guests to the property.

      2. Targeted Marketing: Different promotions can be designed to cater to specific customer preferences or booking patterns. For example, a property can create promotions targeting last-minute bookings, longer stays, or specific market segments. By tailoring promotions to meet the needs and preferences of different customer groups, a property can effectively market itself and increase the chances of converting those leads into bookings.

      3. Competitive Advantage: In a highly competitive online accommodation marketplace, having multiple promotions can give a property a competitive edge. By offering attractive discounts or unique incentives, properties can stand out from their competitors and attract more bookings. A diverse range of promotions allows a property to differentiate itself and showcase its value proposition to potential guests.

      4. Revenue Optimization: Multiple promotions enable a property to optimize its revenue management strategies. By offering various discounts or promotions at different times of the year or during periods of low occupancy, properties can maximize their revenue potential. For example, during off-peak seasons, a property can create promotions that encourage longer stays or provide discounts to fill vacant rooms.

      5. Flexibility and Adaptability: Having multiple promotions allows a property to be flexible and adapt to changing market conditions or business objectives. For instance, if a particular promotion is not generating the desired results, the property can easily modify or replace it with a new promotion to better meet its goals. This flexibility enables properties to continuously optimize their promotional strategies and respond to market dynamics effectively.

      In conclusion, utilizing multiple promotions on Hostelworld provides properties with increased visibility, targeted marketing, a competitive advantage, revenue optimization, customer engagement, and the flexibility to adapt to market changes. By leveraging these benefits, properties can enhance their online presence, attract more bookings, and ultimately drive their business success through Hostelworld.