Understanding Promotional Composition and Rules on Hostelworld
Available Platforms
Hostelworld offers a versatile range of promotional platforms tailored to suit the unique marketing needs of properties. First, the "All Platforms" option allows properties to showcase their promotions across all devices, ensuring maximum visibility. If you prefer to target desktop users exclusively, our "Desktop web" platform will enable you to optimize your reach on this platform. The "App only" option is perfect for those seeking a mobile-centric strategy, tapping into the ever-growing mobile user base. Lastly, our "App and mobile web" option provides a holistic approach, targeting mobile web and app users, ensuring a broad reach among travellers. With these platform options, you can tailor your promotions to reach your desired audience effectively.
Stacking vs Non-Stacking Promotions on Hostelworld
When offering multiple promotions on Hostelworld, properties need to understand the concept of promotional composition rules. These rules categorize promotions as either stacking or non-stacking, determining how they interact and affect the final discount applied to bookings. This article will delve into the distinction between those promotions and provide examples to help clarify the concept.
Stacking Promotions: Stacking promotions can be applied on top of other promotions. They allow properties to offer additional discounts calculated based on the final discounted price. Only one stacking promotion per platform can be applied to the final discount. For example, if a property has multiple "App only" promotions, the system will pick the promotion with the highest discount value among the "App only" promotions. These promotions work cumulatively, allowing guests to benefit from multiple promotions simultaneously.Our current stacking promotions are:
Non-Stacking Promotions: Conversely, non-stacking promotions follow a different rule. Hostelworld specifies that only one non-stacking promotion can be applied to the final discount. In this case, the choice of the discount is determined by the promotion with the highest discount value among the non-stacking promotions available.
Our current non-stacking promotions are:
Let's explore a couple of scenarios to understand better how stacking and non-stacking promotions work:
Scenario 1: Suppose we have a non-stacking "Last Minute" promotion offering a 10% discount, along with two stacking promotions: "App & Mobile-web 1" with 15%, and "App-only 2" with 10% in discounts.
In this scenario, the "Last Minute" promotion has the highest non-stacking discount enabled by the property, which is 10%. The initial booking price is reduced by 10% to €90.
Next, we apply the stacking promotions on top of the discounted price. The "App & Mobile-web 1" promotion offers a 15% discount, resulting in a price of €76.50. Finally, the "App-only 2" promotion provides a 10% discount on the €76.50 price, bringing it down to €68.85.
Scenario 2: Consider a non-stacking "Length of Stay" (LOS) promotion with a 12% discount, along with two stacking promotions: "Mobile-web & App 1" with 13%, and "App only 2" with 10% in discounts.
In this case, the "Length of Stay" promotion has the highest non-stacking discount enabled by the property, which is 12%. The initial price of the booking is reduced by 12% to €88.
Next, we apply the stacking promotions on top of the discounted price. The "App & Mobile-web 1" promotion offers a 13% discount, resulting in a price of €76.56. Finally, the "App-only 2" promotion provides a 10% discount on the €76.56 price, bringing it down to €68.90.
Scenario 3: If you have multiple non-stacking and stacking promotions, the highest promotion available will be reduced from the booking, in the case below, an "All Platform 2" discount of 15%. The initial price of the booking is reduced by 15% to €85.
Next, we apply the highest available stacking promotions at a discounted price. The highest Mobile promotion offers a 15% discount, resulting in a price of €72.25. Finally, the highest App-only promotion provides a 15% discount on the €72.25 price, bringing it down to €61.41.
Understanding the promotional composition rules of stacking and non-stacking promotions is essential for Hostelworld properties. Stacking promotions allow for cumulative discounts on top of other promotions, while non-stacking promotions only allow the highest discount among them to be used. By carefully utilizing both promotion types, properties can attract more guests, offer competitive pricing, and maximize their revenue potential on the Hostelworld platform.